Summer campaign for Lipton Ice Tea drink. 99 prizes, one for each day of the summer.
Movie copy: 99 things to do before Summer ends. Win a prize a day that can either be unbelievably good or unbelievably crazy.
Headline: Go shopping in London – Learn how to play drums. Tagline: 99 things to do before Summer ends. 1 prize per day.
Headline: Drink some tea in a desert – Enjoy your new scooter. Tagline: 99 things to do before Summer ends. 1 prize per day.
Headline: Dive in the Red Sea – Wildly rides on a donkey. Tagline: 99 things to do before Summer ends. 1 prize per day.
Agency: DDB Lisbon
Creative Director: Jorge Teixeira
Art Director: Filipe Domingues
Copywriter: Catarina Matos
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