Opel – OpelandAction

People were invited to dress up as their favourite movie star, enter the new Opel Astra and act for one minute. The best acts, were used to make

“the movie with the biggest number of stars in the world”. The DEAD END.

The best actor won a brand new car.


Agency: McCann Lisbon

Creative Director: Frederick Fannon

Art Director: Filipe Domingues

Copywriter: Catarina Matos