People were invited to dress up as their favourite movie star, enter the new Opel Astra and act for one minute. The best acts, were used to make
“the movie with the biggest number of stars in the world”. The DEAD END.
The best actor won a brand new car.
Agency: McCann Lisbon
Creative Director: Frederick Fannon
Art Director: Filipe Domingues
Copywriter: Catarina Matos
Recent Comments