Campaign to alert to the increasing numbers of violence in dating relationships between teenagers.
Copy: When you’re dating someone, there’s romance. But in Portugal, one in four dating relationships include violence… that no one else sees. Violent love it’s not love. Say “no” to dating violence.
On the tree heart appears: Zé hits Ana instead of Zé loves Ana.
Agency: DDB Lisbon
Creative Director: Alexandra Duarte
Art Director: Filipe Domingues
Copywriter: Catarina Matos
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