Agros is a milk brand from northern Portugal, where cows enjoy access to lush, green pastures. Beyond that, Agros ensures the cows receive the very best care and everything they rightfully deserve. To highlight the high standards in animal welfare, the concept was created:
With the claim: “Good life, good milk and much more”.
Agency: McCann Lisbon
Art Director: Filipe Domingues
Copywriter: João Taveira
Creative Director: Rodrigo Gal
Director: Perfect Storm
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