Not everything we see on the net is what it seems. It is necessary to look carefully, look for the sources until you are sure that the information is reliable.. This campaign intended to warn students about fake news, by making them realize that not everything is what it seems to be.
One way to stop fake news is to make people to have access to real information, written by real journalists. So Público newspaper decided to give for free 60.ooo online subscriptions to university students. 60.000 subscriptions that disappeared in only one week.
Agency: Fuel Lisboa
Creative Director: Jorge Teixeira
Art Director: Filipe Domingues
Copywriter: Diogo Trabuco
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