Repsol Move

Campaign to promote the Repsol (gas station) new card REPSOL MOVE, and it’s advantages. It’s a customer retention, where it’s very easy to sum points and win prizes.

 

Movie tagline: Cristóvão Renato it’s not a professional football player, but wins more points and prizes then the best in the world (CR7). Join Repsol Move and be a champion too.

 

Movie tagline: Márcio Marques it’s not a professional motorcycle road racer, but wins more Grand Prix then the best in the world (Marc Marquez). Join Repsol Move and be a champion too.

 

Movie tagline: Helena Villas it’s not a professional tennis player, but wins more points and prizes then the best in the world (Serena Williams). Join Repsol Move and be a champion too.

 

Agency: McCann Lisbon

Creative Director: Rita Salvado

Art Director: Filipe Domingues

Copywriter: Diogo Trabuco

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