Campaign for the largest Portuguese bank, with 4 million customers, to communicate that there is one bank that has money to support the portuguese economy.
Tagline: “There’s a bank that is helping the country to turn around.”
🏆 Gold Prize at Portuguese Creative Club.
🏆 Gold Eficácia Prize (Communication Efficiency Awards).
Agency: McCann Lisbon
Art Director: Filipe Domingues
Copywriter: José Diogo
Creative Director: José Marques
Director: Cristiana Miranda (Playground)
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