CGD – Turn Around

Campaign for the largest Portuguese bank, with 4 million customers, to communicate that there is one bank that has money to support the portuguese economy.

Tagline: “There’s a bank that is helping the country to turn around.”


🏆 Gold Prize at Portuguese Creative Club.

🏆 Gold Eficácia Prize (Communication Efficiency Awards).


Agency: McCann Lisbon

Art Director: Filipe Domingues

Copywriter: José Diogo

Creative Director: José Marques

Director: Cristiana Miranda (Playground)


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