Campaign for the iconic portuguese food brand Nobre.


After years of crisis, Portugal is finally thriving.
But what changed Portugal?
Was it the tourism? The Government? The Conjuncture?
No. What changed Portugal was the Portuguese.
Being Portuguese is being Nobre (Nobre in portuguese means noble).

Agency: McCann Lisbon

Art Director: Filipe Domingues

Copywriter: Francisco Barros

Creative Director: Rita Salvado

Director: Mario Viães (Kioto)

DOP: Leandro Ferrão


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