Campaign for a humanitarian institution that helps poor people to study and get proper education. The aim of this campaign was to present the institution Leigos para o desenvolvimento, and ask people to help with the donation of 0,5% of their IRS (tax collection). To achieve those objectives, we asked the children and people who benefit with the institution to help the portuguese to fill out the tax papers, with important tutorials. We also created a tutorial website, called ” fazeroirsnaocustanada.pt” (Fulfill the IRS its easy and to help is even easier”.
Tagline: “Fulfill the IRS its easy and to help is even easier.“
🏆 Silver Prize at Portuguese Creative Club.
Agency: McCann Lisbon
Art Director: Filipe Domingues
Copywriter: Diogo Trabuco
Creative Director: Rita Salvado
Film Director: Ramses (Albinãna Films)
Photography: Filipe Rebelo (Máquina Invisível)
Campaign for a humanitarian institution that helps poor people to study and get proper education. The aim of this campaign was to present the institution Leigos para o desenvolvimento, and ask people to help with the donation of 0,5% of their IRS (tax collection). To achieve those objectives, we asked the children and people who benefit with the institution to help the portuguese to fill out the tax papers, with important tutorials. We also created a tutorial website, called " fazeroirsnaocustanada.pt" (Fulfill the IRS its easy and to help is even easier". Tagline: "Fulfill the IRS its easy and to help is even easier."
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