This is a campaign with 5 teaser ads, 1 main ad and still presses and posters to promote one new banking product… family savings. To reveal this, our troika (three famous comedians) have been to the places where you can find Portuguese families.
Teaser claim: Prepare your family. July 1.
Main movie claim: With Caixa (name of the bank) saving in family is automatic.
Press 1: A Family that have savings in the same direction, automatically saves more.
Press 2: Savings should be like family, always increasing.
Agency: McCann Lisbon
Art Director: Filipe Domingues
Copywriter: Susana Lourenço
Creative Director: José Marques
Director: Ernesto Bacalhau (Garage Films)
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