Agros is a milk produced exclusively by Portuguese producers. To cope with white milk brands and the uncertainty of its origin of production has been created this campaign supported on the Agros producers.
Note: “bicho carpinteiro” is a given name when someone is never still.
Tagline: Anterinho, o bicho carpinteiro and the cows. An Agros story, made in nature.
To know our producers is to know our milk.
Tagline: Jacinto, and his two loves. An Agros story, made in nature.
To know our producers is to know our milk.
Agency: McCann Lisbon
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: João Taveira
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