Campaign for the largest Portuguese bank, with 4 million customers, to communicate that there is one bank that is helping and helped in the past important portugueses companies. In this campaign, we used the real bank employees and the real companies CEO’s.
Tagline: “There’s a bank that is really helping the companies to turn around.”
🏆 Gold Eficácia Prize (Communication Efficiency Awards).
Agency: McCann Lisbon
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Creative Director: José Marques
Director: Paco (Gorilla Filmes)
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