Digi is a telecommunications brand that arrived in Portugal. But how do you enter a market dominated by major players like NOS, Vodafone, or Meo? By offering freedom of choice. Freedom without lock-in periods, long-term contracts, or tricks.
So we turned an amusement park into the perfect metaphor: a place where everything seems free and fun—but isn’t. Each attraction represents an operator, forcing consumers into frustrating experiences they can’t escape from, or offering limited deals.
With the claim: “Freedom of choice”.
Agency: McCann Lisbon
Art Director: Filipe Domingues
Copywriter: Diogo Trabuco
Creative Director: Rodrigo Gal
Director: Bruno Ferreira (Casper Films)
Recent Comments